/ Objective

Produce all the deliverables of a film festival for one director. Discover a common thread that appears in each of the director’s films and conceptualize a design aesthetic that brings it to life. Develop the system of deliverables which should include: poster, a catalog of movies, DVD packaging, sound track, tickets, website and some promotional materials which all capture the essence of the fictitious film festival.

/ Approach

The director I chose was Hong Kong filmmaker Wong Kar Wai, who contributed many outstanding works to the world of film in the twentieth century. A common theme throughout his movies is in the hectic, cramped and urban mix of Hong Kong, socially marginalized wanderers meet love by surprise in their busy and lonely life. However, they are still silent, isolated and have a lack of communication. They lose themselves and their affairs end in sorrow and regret.

/ Contact


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