Select a brand that is defunct, dying or dead and identify its essence. Revive the brand by repositioning and expanding the new brand's identity and creating
the new extensions that open the company to a whole new demographic while remain true to its original soul.
I chose to re-brand The Sharper Image because it shared the fun of discovering exciting and advanced products in the past. The new identity of The Sharper Image will be formed with the expansion of the brand based on the new concept that help people build confidence and make people feel stand out in society.
I did this by developing the new brand visual system and expanding the various services and experience.